Why should customers choose your business over your competition?
We help customers choose your business by crafting websites that highlight your unique strengths and build instant trust.
What differentiates you from your competitors?
Do you know what makes your customers choose you over your competition? Maybe it’s your personalized service. Maybe it’s your years of experience. Maybe it’s your willingness to go above and beyond.
Your existing customers know you and the value you can provide for them. To new customers, however, you’re an unknown. You might be the greatest business they’ve ever dealt with or you might be the worst business they’ve ever dealt with. In a world filled with risk and fear of the unknown you need a website that lets your potential customers know you before you before they ever meet you.
A good website lets your customers learn about your services. A great website lets your customers learn about you.
Your business is more than what you do, it’s who you are. We build websites that let your customers know you and how you do business before they ever meet you. We do this by getting to know you and your business at a functional and then personal level. We’ll work with you during the web design process to discover why your business is unique and why your existing customers are loyal to you. We’ll then work with you to design a website that informs potential customers of what your existing customers already know, that your business is the right solution for them.
If you don’t have a website, your potential customers are missing a key tool in their customer journey.
Think of the last time you purchased a big ticket product or service. Did you see it and immediately think “I need this now” or did it take you some time to go from curious to customer? Maybe you thought it over a bit, did some research or checked your finances first? Maybe you spent some time researching different providers, looking into reviews and comments from past customers.
It’s very rare that someone purchases an expensive product or service right on the spot. If your business doesn’t have a website, customers lose out on the research phase of their customer journey. You can have an ad on Facebook with your email address or phone number, but unless your customer is ready to buy right now you won’t get any results from that ad because the ad alone doesn’t allow your customer to do their research.
Without a website your customer is unable to complete the research phase of their customer journey, the part of their internal buying process where they soak up as much information about your business as they can. It’s important to note that for most customers, the research phase of the buying process is something they do alone, meaning they’re not going to reach out to you during this phase, even if they have a question.
Instead, they’re going to be stalking the internet for information about your business. They’ll be checking out your reviews as well as your competitors. They’ll also be checking out your website, which is where you make or break whether a customer moves from the research phase onto the decision phase of the customer journey.
During the research phase, you want to answer any questions your customers might have about your business, your services as well as your trustworthiness. It is during this key phase of the customer journey that your customer builds a mental database of information that will ultimately determine their decision to buy or not buy from you.
How do you answer a customer’s questions when you can’t speak to them?
Remember that during the research phase a customer is unlikely to reach out to you directly. They don’t have the mental effort at this point to talk to a person and potentially be dragged into a high pressure sales pitch. They don’t know you yet, so they’re too shy to get to know you. Sounds like a real problem, right?
That’s where your website comes in. Your website is how your customer gets to know you before they get to know you. A great website is going to not only inform your customer about the services that your business offers, but also preemptively answer any questions customers may have about your business or your trustworthiness.
Are customers confused about your process? Have a detailed outline of the process from A to Z on your website. Are customers worried about pricing? List prices clearly and conspicuously on your website along with any available payment options. Are customers worried about your trustworthiness? Wow them with awesome customer testimonials and great pictures of your work. A great website is designed to answer your customer’s questions before they ask them. We get to know you and your business throughout our unique web design process so that we can build a great website for your business.
We build great websites for great businesses just like yours.
At Your Right Website, we build websites designed to help small businesses like yours succeed. We’ll work with you to understand what makes your business unique and build a website designed to answer the questions your customers have that they didn’t even know they had. We’ll build a website designed to establish your business as the expert in your field and establish trust with customers before they ever meet you.
We’ll work with you to understand your business and why your existing customers love you, then package all that knowledge into a website that will make your prospective customers love you too.
At this point, we know you’re likely not ready to buy just yet, you have to do your research. So, we encourage you to get to know us. Check out our portfolio and see how we’ve helped small businesses just like yours. Also check out our custom web design process, to see how we’ll build a custom website for you step by step. Learn about our company and our core values on our about us page. Explore our wealth of web development knowledge on our company blog. When you do your research, we’re confident that you’ll discover that we’re the right choice to build your website.
When you are ready to speak to us, we’ll be here to answer any questions you may have. You can schedule a free consultation with us using our calendar link or reach out via phone or email whenever you’re ready to take the next step. We look forward to connecting with you and helping your business succeed online.