It’s not just a website, it’s a window into what could be
Imagine embarking on a new journey, the journey of finding your forever dream home. What might this look like? Well, we think it might look like the homepage for R&R Home Builders.
Upon loading this website, the visitor is immediately launched into a scene depicting a beautiful new home in the background and a happy couple with their two adorable children in the foreground, celebrating their new home ownership with a kiss. The strong use of imagery in the website header is designed to not only convey to the visitor the quality of the homes being built, but also to allow the visitor to picture themself as the happy new homeowner, celebrating the moment with a sweet embrace from their family.
A screenshot of the R&R Home Builders Home Page. The website is designed to enable visitors to the website to picture themselves in the home of their dreams.
The homepage isn’t a destination, it’s a waypoint
The homepage of this website is designed to funnel users from the homepage on to the interior pages of the website where they can learn more about the custom homes offered by R&R Home Builders. Everything, from the hero area to the final call to action on the homepage is designed to gain the user’s trust and make them want to learn more about the services offered.
The homepage is structured to catch the user’s attention with beautiful imagery and then encourage them with that imagery and supporting text to explore more. Liberal use of call to action buttons such as Come Visit Us and Book a Tour encourage the user to take an action that moves them closer to a sale. However, users are rarely ready to buy right away so other elements on the homepage, including the testimonials and explore models sections are designed to warm the user up and encourage them to learn more about the services offered by R&R while also building trust.
Take a guided tour of R&R’s home models from the comfort of your couch
The model pages on the R&R website let the visitor tour the home models by going from room to room, telling a story as the user progresses. By the end of the model detail page, the site visitor feels like they know what the interior of the house will look like in person and is ready to learn more. The model detail page closes with a video tour and a strong call to action encouraging the user to see the home in person with a prominent Book a Tour button.
After viewing the page for The Modern the visitor is familiar with the floorplan and eager to learn more about this offering.
Mobile is just as important as desktop, if not more so
Mobile users deserve an experience just as good as on desktop, so the R&R Home Builders website is designed to be responsive on all devices, from computers to tablets to phones. Just because the user has a small screen, doesn’t mean you can’t make a big impact.
On mobile, users can expect the same story and experience as on desktop. This website looks beautiful on any device.
Mobile visitors get the same experience as those on desktop, with each element of the website expertly designed to display properly on devices large and small.
It’s not just a website, it’s your always-on salesperson
Your website shouldn’t just be a pretty face, it should be your always-on salesperson. The purpose of a website is to build user trust and inform your users of your services so that they turn from browsers into customers.
This website was designed to do just that by captivating the user with stunning visuals and a layout that guides the user from the homepage into interior pages to learn more about the brand and the services offered.
Not all websites are created equal. Let the experts at Your Right Website build the website that is right for your business. Schedule your free consultation with us today.